the sniffer: Nora Young and Cathi Bond spot trends about technology, fashion, design, and fads in their podcast, thesniffer.
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Your Papers Please…NOW!

 
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Cathi is worried over proposed new EU directive that would require much greater restrictions on anonymity online.  What do you think? Is it even possible?  Read the New York Times story on it here.

Meanwhile, Ad Age tipped Nora off to Coca Cola’s apparent rebranding from “carbonated” to, ahem, “sparkling”.  Oooooh, fancy!

This entry was posted on Tuesday, March 6th, 2007 at 6:18 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Your Papers Please…NOW!”

  1. Matt Says:
    March 9th, 2007 at 10:06 am

    The first thing I thought when I heard this was that ‘carbon’ is on the outs due to climate change, and they want to disassociate themselves from it. Much like Nuclear Magnetic Resonance (NMR) became Magnetic Resonance Imaging (MRI), because people were afraid of the word ‘nuclear’.

  2. Nora Says:
    March 10th, 2007 at 8:47 am

    I didn’t know that about nuclear magnetic resonance. It’s all about the brand!

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